Livingston Lures truly fit the bill of unique and out of the ordinary—which is what we were looking for at ICAST.
They didn’t just bring your standard baits to the table. They combine a unique use of cutting edge science with tried and true engineering to create something all their own.
Their trademark bait combines the use of sound (no, not just rattles!) with a proven topwater design.
Let’s take a look at three styles of baits that Livingston brought to the table.
Ninja Stix
The Ninja Stix are a soft plastic offering from Livingston.
They are very well designed, and look solid. They feel sturdy in the hand, and will probably stand up to a good long day of fishing.
What sets them apart from other offerings in this same space is what comes in the package. They include a hook applicator system with every pack. This same applicator goes for about $6.99 at Bass Pro and other retailers—with Livingston you get it for free.
Hard Plastic Lures
Livingston really set themselves apart with their hard plastics.
They have a proprietary sound chamber built in for the rattles, which make quite a unique sound in their own right—but also have another surprise up their sleeve.
They have a small electronic device that emits a “croaking” sound. In speaking with the developers of the baits, we learned that this sound was discovered by the University of Texas to be the sound that injured shad make. As you know, bass don’t hear per se—they feel sound with their lateral line.
So, when the bait starts making this sound, it let’s the bass know that there is a bait fish in trouble nearby, and they need to get over there for a look.
Some of the hard plastics also feature a light system that turns on when the bait hits the water. I was skeptical of this at first—it reminded me of a gimmick fishing lure I purchased when I was 13 years old.
But in seeing the demonstration videos of the bait, this is much more elegant and appears to work very well.
I will lay all of the conjecture to rest when I have these baits on the water.
The Scuttle Buzz
The Scuttlebuzz was one of the more unique baits on the floor this year.
It’s not quite a buzzbait. It’s not quite a spinnerbait.
It’s both of these things and when I looked at it, the first thing out of my mouth was “inline umbrella rig.” Besides the fact that I should probably trademark that name, it really does describe the bait well.
Rather than having me trying to describe it in words, just have a look at the picture and see for yourself.
We have even more pictures from this booth. Check out the Facebook gallery, and be sure to like our page while you are there.